Fitted in Black - The History and Impact of the Chicago White Sox 1990 Rebranding
White Sox fans ready for home opener - Chicago Sun-Times
White Sox 1990 rebrand instilled a sense of pride in fans
This Week in SABR: September 29, 2023 – Society for American Baseball Research
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The Sox Will Always Be Part Of Our Family Identity': For These Latino Fans, White Sox Pride Is Generational - Chicago Tribune
White Sox SS Tim Anderson Denies Dissing Fans In Viral Clip