Rebranding Cleveland Baseball: Thinking Outside the Box

Cleveland's launch of Guardians wins high marks from branding expert

Rebranding a team is hard. Will the Guardians serve Cleveland's needs?

Cleveland Guardians Logo Design Analysis Case Study by Insomniac Studios

Here's a Fun Proposed Rebrand of the Cleveland Indians; Meet the Cleveland Buzzards, Cleveland Sports, Cleveland

The Cleveland Indians' Logo Is Changing After Decades of Debate

Here's a Fun Proposed Rebrand of the Cleveland Indians; Meet the Cleveland Buzzards, Cleveland Sports, Cleveland

MLB During COVID-19: A Report From the Cleveland Indians Press Box

How design experts rate the new Cleveland 'Guardians' branding

Cleveland Guardians Logo Design Analysis Case Study by Insomniac Studios

MLB CMO On The Plan To Rebrand Baseball Amid Major Gameplay Changes

Mets pull off blockbuster trade with Indians for Lindor and Carrasco - MLB Daily Dish

Indians, other teams pressured after Redskins drop nickname

Who Came Up With The Iconic White Sox Look?

Guardians of the brand: Cleveland baseball team hits lead-off homer with name change, expert says