Defining a new period of headwear was Ehrhardt Koch, who in 1920 founded New Era Cap Co. Starting out in more fancy headwear, Koch saw the downswing of fashionable hats and the upswing of baseball. Taking a risk, he started making something called a baseball cap which he hoped would be swept up in the baseball-crazed wave. Supplying hats for teams and their fans alike over the decades, Koch and his descendants would go on to impact the hat industry like no other.

New Era – 127-0Shops

New Era Men's Atlanta Braves Golfer 9FIFTY Cap

New Era – 127-0Shops

Official Women's New York Yankees Gear, Womens Yankees

The MLB Fairway Collection Out Now - New Era Cap

New York Yankees Polos, Golf Shirt, Yankees Polo Shirts

Men's New Era View All: Clothing, Shoes & Accessories

Defining a new period of headwear was Ehrhardt Koch, who in 1920 founded New Era Cap Co. Starting out in more fancy headwear, Koch saw the downswing of fashionable hats and the upswing of baseball. Taking a risk, he started making something called a baseball cap which he hoped would be swept up in the baseball-crazed wave. Supplying hats for teams and their fans alike over the decades, Koch and his descendants would go on to impact the hat industry like no other.

New Era Fairway Pack Yankees Polo

Defining a new period of headwear was Ehrhardt Koch, who in 1920 founded New Era Cap Co. Starting out in more fancy headwear, Koch saw the downswing of fashionable hats and the upswing of baseball. Taking a risk, he started making something called a baseball cap which he hoped would be swept up in the baseball-crazed wave. Supplying hats for teams and their fans alike over the decades, Koch and his descendants would go on to impact the hat industry like no other.