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Chicago White Sox rebrand fueled by hip-hop, as explained in
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Fitted In Black: How Hip-Hop Fueled the Greatest Rebrand in Sports
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Rebranding the Chicago White Sox - South Side Sox
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Rebranding the Chicago White Sox, Vol. 2 - South Side Sox
Chicago's Southwest Side
Fueled by hip-hop, the Sox ball cap is now a staple of music and
You be the GM! How White Sox fans would fix the White Sox
UNOFFICiAL ATHLETIC Chicago White Sox Rebrand
UNOFFICiAL ATHLETIC Chicago White Sox Rebrand
Documentary examines how Hip Hop teamed with White Sox logo
White Sox rebrand fueled by hip-hop
White Sox feature Ice Cube in new trailer for hip-hop documentary
