NBA's Jersey Sponsorship Program: An Insight from Research

Utah Jazz Strike Three-Year NBA Jersey Ad Deal

NBA generates US$1.66bn in sponsorship revenue for 2022/23 season, says study- SportsPro

SBJ Marketing: Value of jersey patch deals in flux

Sports Sponsorship Insights

Sports sponsorship - Statistics & Facts

NBA Jersey Sponsors That Actually Make Sense, News, Scores, Highlights, Stats, and Rumors

NBA jersey patch deals average $9.3 million annually - New York Business Journal

Sponsorship Value Growth to Shape NBA's Commercial Narrative This Season

The NFL's US$673m question: Will the league introduce jersey patch sponsors? - SportsPro

Fans' responses to the National Basketball Association's (NBA) pilot jersey sponsorship program: An experimental approach