The story behind Phillies star Bryce Harper's new Phanatic-themed

The Bryce brand: Phillies' Harper is intimately involved with how he's marketed, and it's paying off – The Morning Call

Bryce Harper, the perfect Philly athlete, Pro Sports

The story behind Phillies star Bryce Harper's new Phanatic-themed cleats

What Bryce Harper Gets Right (and Wentz and Simmons Didn't)

Hype around Phillies is about more than just Bryce Harper

Bryce Harper has Phillie Phanatic bat at Little League Classic

Marcus Hayes: Bryce Harper's legend grows as he homers on first World Series pitch he sees at Citizens Bank Park

Phillies' Bryce Harper is a perfect fit for Philadelphia

Bryce Harper slugs 2 more homers as Phillies pound Braves 10-2 in Game 3 of NL Division Series

Behind the Scenes of 'The Phillie Phanatic Saves the 4th', by Philadelphia Phillies