Columbus Crew rebrand flops after fans save club—again - Sports Illustrated

Columbus Crew bails on attempted rebrand to Columbus SC after a week following fan outrage

Breaking down the Columbus Crew rebrand, step by bewildering step - The Athletic

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Columbus Crew: Soccer supporter culture explained

My proposal to rectify Columbus Crew's terrible rebranding! Retains some of its history and tradition of the club and fans while meeting the front office's forward focus. Not Columbus without the crew

Inside the meeting where Columbus Crew fans were shown the club's rebrand: 'I'm just shocked and appalled' - The Athletic

Columbus Crew rebrands and fans react to the new logo and name - AS USA

Columbus Crew: Soccer supporter culture explained

Why Columbus has angered fans after dropping 'Crew' from its name - ESPN

The Journey Begins – Fleet Feet Columbus Track Club

MLS champs Columbus to drop 'Crew' from name in rebrand - sources - ESPN

Breaking down the Columbus Crew rebrand, step by bewildering step - The Athletic

Columbus Crew rebrands and fans react to the new logo and name - AS USA

Columbus SC owners respond to pushback on Crew's rebrand

Columbus Crew SC Taps IBM to Help Create Fan-First Strategy for New Stadium