Nike throws tradition out the window with bold, new Boston Red Sox

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Nike throws tradition out the window with bold, new Boston Red Sox

Nike's new Boston Red Sox uniforms buck tradition

Red Sox teammates reportedly unamused by rookie's unorthodox

But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted to become the everything store, offering limitless selection and seductive convenience at disruptively low prices.

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